The BACKSTORY
Jonita came to the UK via Denmark in 2005. She thought about going to Iceland but she doesn’t look good in Eskimo headdress. After graduation, she worked in marketing for an innovative wireless startup, Cambridge Temperature Concepts.
The AMBITION
Jonita expects Campbell Black to be the “stand out” recruitment company of her generation. Her personal mission is to inspire more women entrepreneurs that they can survive and thrive in the tech industry.
The MAVERICK
What is your favorite word? Cake
What are your least favorite words? “No you can’t have Cake.”
What turns you on? Interesting people
What turns you off? “are you a Latvian?”
What sound or noise do you love? The sound of Heels on pavement.
What sound or noise do you hate? When Ryanair lands.
What profession other than your own would you like to attempt? A Perfumer.
What profession would you NOT like to attempt? Silvio Berlusconi's assistant
If Heaven exists, what would you like to hear God say when you arrive at the Pearly Gates? “For a Latvian you've come a long way.”
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